Maxine Morrison CRE - EVP, Real Estate Advisor

About Maxine

Real estate is more than just unlocking doors and touring properties; the true value lies in an agent who uncovers hidden opportunities, guides informed decisions, and secures investments that enhance your lifestyle, work life, and wealth.

As a trusted real estate advisor, Maxine's 25 + years of business acumen, sharp negotiation skills, and deep market insights, deliver premium results tailored to your needs. Helping you navigate the constantly evolving market and make informed decisions with her client-centric approach ensures that every transaction is seamless and profitable, regardless of market conditions.

• Client-First Approach: Tailored strategies for achieving optimal returns and ensuring smooth transactions.
• Powerhouse Advisor: Expertise in luxury, rural, residential, and commercial real estate across all budgets.
• Sharp Negotiator: Renowned for securing premium returns, uncovering hidden value, and effectively mitigating risks.
• Marketing Program: Driving maximum value through data-driven strategies and informed decisions that foster long-term wealth creation.
• Unparalleled Results: Closed $550M+ in multimillion-dollar contracts and consistently secured multiple offers above asking price, regardless of market conditions.
• Diverse Clientele: Specializing in serving accessibility-focused clients, investors, business owners, developers, and luxury clients.
• One-Stop Resource: Providing access to a trusted network of industry experts and engaging a following of 9,000+ LinkedIn connections.
• Community-Focused: Committed to building vibrant communities through Rotary International and local involvement.
• Deep Local Roots: Born in Calgary, raised in Airdrie, and deeply dedicated to giving back to the community.

Maxine’s commitment to her clients goes beyond real estate—she’s passionate about creating lasting legacies and building communities where businesses and families thrive. Let her assured guidance be your key to unlocking success in real estate, maximizing value, and securing your future.

Licensed/Practising in RESIDENTIAL, RURAL and COMMERCIAL Sales and Leasing

What her clients are saying…

“What a negotiator!  Our property sold in record time and over asking in a buyers' market.  She knows what to leverage and when to share.  In my multiple real estate transactions with her, I always felt she was in my corner and never left money on the table in any market.”  ~Tina R.

“I never knew I could use a realtor to purchase a new home construction from a builder until I met Maxine. Her unique background in construction and new development was evident and met with respect from the builder.  She went above and beyond helping us navigate the construction process and understand the architectural drawings where to invest in upgrades and what changes would have the greatest impact. So Grateful!” ~Mary S

“We were downsizing and looking to retire, every penny counted. With 6 offers all under asking, I was ready to through in the towel. So frustrating and overwhelming.  However, Maxine took it all in stride, going back to each offer and negotiating a no-conditions offer well over asking.  I have no clue how she did it, but I love it.” ~Stu R.

“Maxine shows up as a person who always goes above and beyond.  We had a difficult property with a tenant in a small town, I was a distant landlord and Maxine took it on to make sure the place was ready for resale. As a result, we got close to asking, when I thought we would have had to lower our price. One buyer is all Maxine needs to maximize your investment.” ~Jodi V.

“Equally impressed with her in-depth knowledge of all thing’s real estate and her craft in negotiating, it made the transactions seamless and look easy when I knew they were far from it.  She protected us along the way with the ups and downs and frustrations, so we could focus on our business.” ~ Darren S.